{"id":33821,"date":"2020-05-27T11:20:32","date_gmt":"2020-05-27T09:20:32","guid":{"rendered":"https:\/\/www.visitmalinska.com\/?p=33821"},"modified":"2026-03-12T09:29:27","modified_gmt":"2026-03-12T07:29:27","slug":"nova-promotivna-kampanja-htz-a-the-vacation-you-deserve-is-closer-than-you-think","status":"publish","type":"post","link":"https:\/\/www.visitmalinska.com\/de\/nova-promotivna-kampanja-htz-a-the-vacation-you-deserve-is-closer-than-you-think\/","title":{"rendered":"Nova promotivna kampanja HTZ-a \u201eThe Vacation You Deserve Is Closer Than You Think\u201c"},"content":{"rendered":"<div class=\"text\">\n<div class=\"field field--name-field-paragraf-slika-tekst-tekst field--type-text-long field--label-hidden field--item\">\n<p>\u201e<strong>The Vacation You Deserve Is Closer Than You Think<\/strong>\u201c nova je komunikacijska kampanja <strong>Hrvatske turisti\u010dke zajednice <\/strong>koja se pokre\u0107e na tr\u017ei\u0161tima u okru\u017eenju krajem ovog tjedna, odnosno po\u010detkom lipnja, na svim klju\u010dnim on line i off line komunikacijskim kanalima.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33822 size-full\" src=\"https:\/\/www.visitmalinska.com\/wp-content\/uploads\/2020\/05\/FB_EnjoyTheView_Du-EN_0.jpg\" alt=\"\" width=\"414\" height=\"311\" srcset=\"https:\/\/www.visitmalinska.com\/wp-content\/uploads\/2020\/05\/FB_EnjoyTheView_Du-EN_0.jpg 414w, https:\/\/www.visitmalinska.com\/wp-content\/uploads\/2020\/05\/FB_EnjoyTheView_Du-EN_0-300x225.jpg 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/em><\/p>\n<p><em>\u201eU tijeku je finalizacija media planova koja se odnose na tr\u017ei\u0161ta za \u010dije je gra\u0111ane izgledno da \u0107e, nakon otvaranja granica u svojim zemljama, mo\u0107i posjetiti Hrvatsku. Rije\u010d je o vjernim turistima iz susjednih zemalja poput Austrije, \u010ce\u0161ke, Ma\u0111arske, Slovenije, Slova\u010dke, Njema\u010dke, Italije i Poljske. Za njih je pripremljena direktna i intenzivna ogla\u0161iva\u010dka pozivna komunikacijska kampanja\u201c,<\/em> izjavio je <strong>direktor HTZ-a Kristjan Stani\u010di\u0107<\/strong>.<\/p>\n<p>Tako\u0111er, pro\u0161log je tjedna pokrenuta i nova komunikacijska platforma <strong><a href=\"https:\/\/croatia.hr\/hr-HR\/informacije-o-putovanju\/enjoy-the-view-from-croatia\" target=\"_blank\" rel=\"noopener noreferrer\">EnjoyTheViewFromCroatia<\/a><\/strong>.<\/p>\n<p><em>\u201eKreirali smo on line platformu odnosno komunikacijski \u201eprozor\u201c kojeg za vlastitu promociju mogu koristiti svi hrvatski turisti\u010dki djelatnici. Kampanja je ponajvi\u0161e usmjerena na na\u0161a bitna tr\u017ei\u0161ta s kojih gosti, zbog situacije izazvane pandemijom korona virusa, ne\u0107e tako brzo doputovati u Hrvatsku. Radi se o zemljama kao \u0161to su Velika Britanija, Skandinavske zemlje, Francuska, Italija, ali i dalekim tr\u017ei\u0161tima poput Kine, SAD-a i Ju\u017ene Koreje\u201c<\/em>, istaknuo je <strong>Stani\u010di\u0107, <\/strong>pozvav\u0161i sve turisti\u010dke dionike da se uklju\u010de u kampanju i po\u0161alju svoj nezaboravni pogled iz Hrvatske.<\/p>\n<p>Za potrebe kampanje izra\u0111ena je posebna <a href=\"https:\/\/croatia.hr\/en-GB\/travel-info\/enjoy-the-view-from-croatia\" target=\"_blank\" rel=\"noopener noreferrer\">web stranica<\/a> i <a href=\"https:\/\/www.instagram.com\/enjoytheview_fromcroatia\/?hl=hr\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram profil<\/a> na kojima se nalaze prelijepi \u201epogledi iz Hrvatske\u201c. U kreiranju platforme mogu sudjelovati iznajmljiva\u010di, vlasnici ugostiteljskih objekata, ugostiteljski djelatnici, djelatnici u agenciji, \u010dlanovi turisti\u010dke zajednice, stanovnici turisti\u010dke destinacije i ostali akteri hrvatskog turizma i to na na\u010din da po\u0161alju fotografiju ili video za koji misle da \u0107e najbolje prenijeti ljepotu zbog koje gosti dolaze u njihovo mjesto, bilo da se radi o pogledu prema moru, zalasku sunca, livadi, trgu, ulici ili gradskom kutku. Svi detalji kampanje mogu se prona\u0107i na stranici <a href=\"https:\/\/croatia.hr\/en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">www.croatia.hr<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Izvor: HTZ<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201eThe Vacation You Deserve Is Closer Than You Think\u201c nova je komunikacijska kampanja Hrvatske turisti\u010dke zajednice koja se pokre\u0107e na&#8230;<\/p>\n","protected":false},"author":2,"featured_media":33822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[438,437,428,427,440,379,429,430,439],"class_list":{"0":"post-33821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-enjoytheviewfromcroatia","9":"tag-enjojtheviewfromcroatia","10":"tag-hrvatska-turisticka-zajednica","11":"tag-htz","12":"tag-komunikacijska-platforma","13":"tag-malinska","14":"tag-nova-promo-kampanja","15":"tag-nova-promotivna-kampanja","16":"tag-the-vacation-you-deserve-is-closer-than-you-think"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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